« Business.com is MFA! Made for Adsense Site | Main | Great Website Ideas I am Giving Up. »
Web 2.0 Killed the Search Engine (Not Yet)
By Shalom Issenberg | October 15, 2007
Down with Search Engines - Up with RSS and Web 2.0!
RSS and Web 2.0 is not yet the solution, but may be our only hope for finding objective, quality content online.
But…Web 2.0 is on its way! In the “old days” most traffic that came to a site was generated by Buzz (check out contentranch.com there is a really cool animated GIF! WOW) . Now 80% of traffic is derived from search engines. Why? Simply because they are useful and necessary with the millions of sites online. However the internet is evolving. Now people create the content and the content comes to them. We don’t need to search it - we can just tell our computers who we are and what we want and the content will be delivered. Also social media sites capitalize on the Buzz effect making it easy to suggest sites to large networks of users.
Also a ”push away” from search engines will come as organic listings in SERPs become less relevant, objective, and useful. PPC and the greed of the large search companies will lead to the end of search engines. Less and less organic rankings are actually organic - both MSN and Yahoo mix PPC and organic listings together - in addition to their obvious (stated) sponsored listings. The quality of search results is being destroyed by their greed to capitalize on their PPC programs. Yahoo buys organic spots on MSN and Business.com buying organic spots on Yahoo - its hard to even tell what is a sponsored listing and what is an organic listing.
Web 2.0, RSS and social media seem to be the solution. But what will happen when this last chance for organic internet gets bought up by the search giants?
Topics: Web 2.0 |