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6 Different Types of Marketers
By Shalom Issenberg | December 4, 2008
A couple of days ago SEOmoz put out a post on the 10 different types of clients. It’s pretty funny so I thought I would share it.
It has also inspired me to take the opposite approach and write about the different types of marketers. Granted most of them are negative (just like the SEOmoz article – I don’t want to give the impression that all internet marketers are like this but they do exist).
1) The Leprechaun
This “expert” will grant you any wish you want. Can promise you #1 positions and endless wealth without any doubt – simply hire him and make a wish.
2) The Wonderful Wizard
Much like the “wizard of oz” this SEO magician is sitting behind a curtain pretending to be something more than he/she actually is. A great reputation defining the wizard’s abilities exists but few have seen the magic themselves. At the end of the day the wizard might get the job done, but there is no magic involved!
3) The Locust
The locust actively seeks out clients through unsolicited contact. It only cares about consuming marketing budgets over a short periods. Once the locust is done the client has nothing to harvest. These guys hurt the whole industry.
4) The Back Seat Driver
This is the consultant who gets hired to help clients, but takes a passive role making only recommendations without delivering results through a hands on approach. As the client makes little progress the “back seat driver” provides more information from the endless readings he has scanned on various forums and blogs.
5) The “I use Twitter so now I’m a social media expert”
… self explanitory
6) The professional
The professional is honest with his/her clients. Works hard to achieve goals and does what is in the best interests of their clients and their own companies’ long term objectives.
Image credits
Leprechaun
Wizard of Oz
Locust
Backseat Driver
Twitter
Hero
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