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6 Reasons Why NOT to Use Keywords in Your Domain

Thursday, July 17th, 2008

Obviously there are advantages to having keywords in your domain:

Relevancy in SERPs
Clear explanation of brand focus to customers
Immediate appearance of legitimacy and authority

Here are 6 reasons why not to go after keyword rich domains:

Unless you bought the domain 10 years ago, it’s probably not possible to find a short keyword rich domain, and long domains [...]