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	<title>ContentRanch &#124; Shalom Issenberg</title>
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	<link>http://contentranch.com</link>
	<description>Web Content Doesn't Grow On Trees; It Comes From The Ranch!</description>
	<pubDate>Thu, 17 Jul 2008 08:51:37 +0000</pubDate>
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			<item>
		<title>6 Reasons Why NOT to Use Keywords in Your Domain</title>
		<link>http://contentranch.com/domains/6-reasons-why-not-to-use-keywords-in-your-domain/</link>
		<comments>http://contentranch.com/domains/6-reasons-why-not-to-use-keywords-in-your-domain/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 08:22:27 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Domains]]></category>

		<category><![CDATA[keywords in domains]]></category>

		<category><![CDATA[picking good domains]]></category>

		<guid isPermaLink="false">http://contentranch.com/?p=54</guid>
		<description><![CDATA[
Obviously there are advantages to having keywords in your domain:

Relevancy in SERPs
Clear explanation of brand focus to customers
Immediate appearance of legitimacy and authority

Here are 6 reasons why not to go after keyword rich domains:

Unless you bought the domain 10 years ago, it&#8217;s probably not possible to find a short keyword rich domain, and long domains [...]]]></description>
		<wfw:commentRss>http://contentranch.com/domains/6-reasons-why-not-to-use-keywords-in-your-domain/feed/</wfw:commentRss>
		</item>
		<item>
		<title>You Made Two Fatal Errors! Website Usabilty NO NOs</title>
		<link>http://contentranch.com/uncategorized/you-made-two-fatal-errors-website-usabilty-no-nos/</link>
		<comments>http://contentranch.com/uncategorized/you-made-two-fatal-errors-website-usabilty-no-nos/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 23:35:17 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[about.com]]></category>

		<category><![CDATA[incorporate online]]></category>

		<category><![CDATA[oncorp.com]]></category>

		<category><![CDATA[website consulting]]></category>

		<category><![CDATA[website usability]]></category>

		<guid isPermaLink="false">http://contentranch.com/?p=51</guid>
		<description><![CDATA[Today I came up with a new interesting business idea. Unfortunately it requires a Canadian business presence and I am currently located far from Canada. No problem, I&#8217;ll open up a Canadian corporation online. Which brings me to the first problem: Incorporating in Canada.
Step 1: search Incorporation Canada via Google.
Step 2: Visit About-com&#8217;s page related to [...]]]></description>
		<wfw:commentRss>http://contentranch.com/uncategorized/you-made-two-fatal-errors-website-usabilty-no-nos/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is Your Site Worth Millions?</title>
		<link>http://contentranch.com/business/is-your-site-worth-millions/</link>
		<comments>http://contentranch.com/business/is-your-site-worth-millions/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 22:51:59 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[how to value a website]]></category>

		<category><![CDATA[large website transactions]]></category>

		<category><![CDATA[selling a website]]></category>

		<guid isPermaLink="false">http://contentranch.com/?p=50</guid>
		<description><![CDATA[There are a significant amount of ambitious individuals out there interested in developing websites with the hopes that some potential buyer with deep pockets will turn up with a meaningful offer, preferably in the millions!
So what&#8217;s involved? What makes your website worth millions?
Simply stated: Traffic
Not so simply stated: Clear and stable monetization and opportunity
The main [...]]]></description>
		<wfw:commentRss>http://contentranch.com/business/is-your-site-worth-millions/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why do you want to work in Internet Marketing?</title>
		<link>http://contentranch.com/contentranch/why-do-you-want-to-work-in-internet-marketing/</link>
		<comments>http://contentranch.com/contentranch/why-do-you-want-to-work-in-internet-marketing/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 20:59:24 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[internet careers]]></category>

		<category><![CDATA[work in internet marketing]]></category>

		<guid isPermaLink="false">http://contentranch.com/?p=49</guid>
		<description><![CDATA[A guy I know recently dropped in on me at my office because he is interested in getting in on &#8220;The Internets&#8221; (Bush 2007), and had a question regarding an opportunity that had come to his attention.
The opportunity of course was some third tier affiliate spam email he received after filling out some forms online; [...]]]></description>
		<wfw:commentRss>http://contentranch.com/contentranch/why-do-you-want-to-work-in-internet-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Internets &#038; The Google; According to Bush</title>
		<link>http://contentranch.com/funny/the-internets-according-to-bush/</link>
		<comments>http://contentranch.com/funny/the-internets-according-to-bush/#comments</comments>
		<pubDate>Sat, 24 May 2008 08:49:30 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Funny]]></category>

		<category><![CDATA["The Google"]]></category>

		<category><![CDATA["The Internets"]]></category>

		<category><![CDATA[George Bush]]></category>

		<guid isPermaLink="false">http://contentranch.com/?p=48</guid>
		<description><![CDATA[It&#8217;s a little &#8220;sad&#8221; and very funny.  No wonder the dollar is in trouble!

]]></description>
		<wfw:commentRss>http://contentranch.com/funny/the-internets-according-to-bush/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Are you covered? Insurance &#038; Risk Management for Internet Development &#038; Marketing Companies</title>
		<link>http://contentranch.com/business/are-you-covered-insurance-risk-management-for-internet-development-marketing-companies/</link>
		<comments>http://contentranch.com/business/are-you-covered-insurance-risk-management-for-internet-development-marketing-companies/#comments</comments>
		<pubDate>Mon, 05 May 2008 09:26:51 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[bad-branding]]></category>

		<category><![CDATA[Insurance-&amp;-Risk-Management]]></category>

		<category><![CDATA[Internet Security]]></category>

		<category><![CDATA[risks-in-outsourcing-web-development]]></category>

		<category><![CDATA[SEO-contracts]]></category>

		<category><![CDATA[SEO-risks]]></category>

		<guid isPermaLink="false">http://contentranch.com/business/are-you-covered-insurance-risk-management-for-internet-development-marketing-companies/</guid>
		<description><![CDATA[I had a meeting with an “Insurance &#38; Risk Management” consultant about a month ago. The purpose of the meeting was to identify risks associated with services, specifically in terms of liability for potential claims related to loss and damages.
Many web development and SEO/ SEM companies underestimate the risks that exist in our industry.
The main [...]]]></description>
		<wfw:commentRss>http://contentranch.com/business/are-you-covered-insurance-risk-management-for-internet-development-marketing-companies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google April 2008 Page Rank Update Here Again</title>
		<link>http://contentranch.com/google/page-rank-update-april-2008/</link>
		<comments>http://contentranch.com/google/page-rank-update-april-2008/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 19:26:40 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Google-page-rank-update-April-2008]]></category>

		<category><![CDATA[Page-Rank-(PR)]]></category>

		<category><![CDATA[page-rank-changes]]></category>

		<guid isPermaLink="false">http://contentranch.com/google/page-rank-update-april-2008/</guid>
		<description><![CDATA[Once again Google PR Updates are on their way. It appears as though the updates just started minutes ago and I&#8217;m seeing many changes in Toolbar Page Rank figures across many sites.
PR updates will probably continue into May 2008. Lets all sit back and wait to see the results. At least for those who care!
]]></description>
		<wfw:commentRss>http://contentranch.com/google/page-rank-update-april-2008/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google&#8217;s plan for the future: Google City</title>
		<link>http://contentranch.com/google/future-google-city/</link>
		<comments>http://contentranch.com/google/future-google-city/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 07:20:21 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[futuristic-city-ruled-by-Google]]></category>

		<category><![CDATA[Google-City]]></category>

		<category><![CDATA[Googles-plan-for-the-future]]></category>

		<guid isPermaLink="false">http://contentranch.com/google/future-google-city/</guid>
		<description><![CDATA[Here is a glimpse into the future.

]]></description>
		<wfw:commentRss>http://contentranch.com/google/future-google-city/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Stop Designing Websites like it&#8217;s 1994</title>
		<link>http://contentranch.com/website-design/effective-website-design/</link>
		<comments>http://contentranch.com/website-design/effective-website-design/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 12:34:04 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[Website Design]]></category>

		<category><![CDATA[appeal]]></category>

		<category><![CDATA[effective-website-design]]></category>

		<category><![CDATA[FAR-(functionality]]></category>

		<category><![CDATA[representation)]]></category>

		<category><![CDATA[Web-2.0-style-website-fonts-and-colors]]></category>

		<guid isPermaLink="false">http://contentranch.com/website-design/effective-website-design/</guid>
		<description><![CDATA[I manage many website development and website redevelopment projects. The one task that proves to be a difficult and unique challenge each time is getting the design right!
A Website design works to accomplish a set of goals I have termed “FAR” (Functionality, Appeal, Representation).
Functionality
Design needs to be developed considering all the content and functionality that [...]]]></description>
		<wfw:commentRss>http://contentranch.com/website-design/effective-website-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>8 Must Know Wikipedia Tips for SEO</title>
		<link>http://contentranch.com/seo-search-engine-optimization/8-must-know-wikipedia-tips-for-seo/</link>
		<comments>http://contentranch.com/seo-search-engine-optimization/8-must-know-wikipedia-tips-for-seo/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 20:08:48 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
		
		<category><![CDATA[SEO: Search Engine Optimization]]></category>

		<category><![CDATA[free-links]]></category>

		<category><![CDATA[I-hate-Wikipedia-club]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Wikipedia]]></category>

		<category><![CDATA[Wikipedia-links-and-traffic]]></category>

		<guid isPermaLink="false">http://contentranch.com/seo-search-engine-optimization/8-must-know-wikipedia-tips-for-seo/</guid>
		<description><![CDATA[I&#8217;m a big fan of Wikipedia and also the chairman of the “I hate Wikipedia club”. My split feelings towards Wikipedia depend on the keyword I&#8217;m targeting. In general I believe that it&#8217;s a great place to get free links for traffic. The links are “no follow” so they won&#8217;t help boost your search rankings [...]]]></description>
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