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Little competition does not mean little opportunity: Case study on the textile vertical online
By Shalom Issenberg | December 30, 2008
Its very rare that I write posts for other sites. But after having a conversation with a close friend he asked me to write a small post on his site about the topic.
The conversation was in regards to under competed spaces online, specifically in search – but can be applied to all areas of online marketing. Here is the question:
Does a lack of competition equal a lack of potential?
My opinion which is based on a lot of experience says: No, competition can not gauge potential. There are many instances online where highly profitable verticals are under competed. Usually this means that it hasn’t been utilized yet, not that it never will be. There are other factors that need to be considered as well. I don’t want to repeat what I already published, so if you are interested in reading more check out my analysis of the potential for custom textile assembly marketing online at AllBizOpps!
Topics: Marketing | 1 Comment »
June 5th, 2009 at 1:40 am
[...] Little competition does not mean little opportunity: Case study on the textile vertical online [...]