Google Adwords
Adwords CPC and Quality Score for Dummies
Friday, April 4th, 2008Understanding your CPC (cost per click) is really simple. Unfortunately there are many marketers that simply don’t get it!
Adwords is a silent bid auction for positioning not clicks.
Your CPC is your Max CPC relative to your closest two competitors multiplied by your quality score.
Example:
If your quality score is 1 and your Max CPC is $2 [...]
