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	<title>ContentRanch &#124; Shalom Issenberg &#187; Content Optimization</title>
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	<description>Web Content Doesn't Grow On Trees; It Comes From The Ranch!</description>
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		<title>On-page Vs. Off-page SEO: Where to put your money!</title>
		<link>http://contentranch.com/content-optimization/on-page-vs-off-page-seo-where-to-put-your-money/</link>
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		<pubDate>Tue, 11 Dec 2007 14:03:08 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
				<category><![CDATA[Content Optimization]]></category>
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		<description><![CDATA[I was speaking to a fellow SEO a few months ago who argued that link building is the most important part of search engine optimization. From my experience, I would suggest that although links are a key part of a solid SEO campaign and can&#8217;t be ignored, optimizing web content (on-page optimization) is where to put [...]]]></description>
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		<title>Writing Optimized Web Content</title>
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		<pubDate>Fri, 12 Oct 2007 09:06:38 +0000</pubDate>
		<dc:creator>Shalom Issenberg</dc:creator>
				<category><![CDATA[Content Optimization]]></category>
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		<description><![CDATA[Writing optimized web content is different from writing for publication off-line. I have hired and trained many writers for developing optimized web copy. I found over and over again that good writers are hard to find. Finding a quality web writer is is like winning the lottery (maybe not the New York State lottery &#8211; but difficult). To [...]]]></description>
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