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WebTov - Israel Internet Marketing

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Business

Is Your Site Worth Millions?

Sunday, June 15th, 2008

There are a significant amount of ambitious individuals out there interested in developing websites with the hopes that some potential buyer with deep pockets will turn up with a meaningful offer, preferably in the millions!
So what’s involved? What makes your website worth millions?
Simply stated: Traffic
Not so simply stated: Clear and stable monetization and opportunity
The main [...]

Are you covered? Insurance & Risk Management for Internet Development & Marketing Companies

Monday, May 5th, 2008

I had a meeting with an “Insurance & Risk Management” consultant about a month ago. The purpose of the meeting was to identify risks associated with services, specifically in terms of liability for potential claims related to loss and damages.
Many web development and SEO/ SEM companies underestimate the risks that exist in our industry.
The main [...]

I Hate SEO Clients

Wednesday, March 19th, 2008

Why do some companies even hire SEO & SEM professionals?
I try to never report too much to clients. Not because I’m hiding information – but because the more information you give them the more confused they get. And when clients get confused they become more involved. Many times “involved” means interfering. A client who has [...]